The Beginning

IN THE HEART OF LONDON, WHERE CULTURE AND CREATIVITY COLLIDE, TWO SAUDI STUDENTS, FAHAD AL JOMIAH AND KHALID AL JAMMAZ, LAID THE FOUNDATION FOR A FASHION BRAND THAT BRIDGES HERITAGE AND INNOVATION. FROM SCHOOL ROOMS 18 AND 86, THEIR SHARED VISION TOOK FORM—FUELLED BY LONDON’S DYNAMIC STREET ART AND A DEEP CONNECTION TO THEIR SAUDI ROOTS.

WHAT BEGAN AS SKETCHES AND IDEAS IN MODEST CLASSROOMS GREW INTO A PLATFORM WHERE EVERY GARMENT TELLS A STORY, CAPTURES EMOTION, AND CELEBRATES IDENTITY ON A GLOBAL STAGE.

The Beginning

IN THE HEART OF LONDON, WHERE CULTURE AND CREATIVITY COLLIDE, TWO SAUDI STUDENTS HAD AN IDEA. FAHAD ALJOMIAH AND KHALID ALJAMMAZ — LIVING IN DORM ROOMS 18 AND 86 — BEGAN SKETCHING THE OUTLINE OF WHAT WOULD BECOME THE KINGDOM'S FIRST HOMEGROWN FASHION LABEL.

FOUNDED IN RIYADH IN 2016, 1886 HAS GROWN FROM THOSE EARLY IDEAS INTO A READY-TO-WEAR BRAND — TAILORING, DENIM, KNITWEAR AND OUTERWEAR BUILT FOR HOW PEOPLE ACTUALLY LIVE. FAST-MOVING, CONFIDENT, ROOTED IN RIYADH. EACH COLLECTION CARRIES A CLEAR SAUDI POINT OF VIEW TO AN INTERNATIONAL AUDIENCE.

MENSWEAR BRAND OF THE YEAR 2024

SINCE 1886’S INCEPTION, WE HAVE STRIVED TO PUSH THE BOUNDARIES OF FASHION. OUR PAST COLLECTIONS REFLECT THE INNOVATION, HIGH-QUALITY CRAFTSMANSHIP, AND RELENTLESS PURSUIT OF EXCELLENCE WE POUR INTO EVERY DETAIL OF OUR WORK.

MENSWEAR BRAND OF THE YEAR 2024

SINCE 1886’S INCEPTION, WE HAVE STRIVED TO PUSH THE BOUNDARIES OF FASHION. OUR PAST COLLECTIONS REFLECT THE INNOVATION, HIGH-QUALITY CRAFTSMANSHIP, AND RELENTLESS PURSUIT OF EXCELLENCE WE POUR INTO EVERY DETAIL OF OUR WORK.

THIS AWARD IS A MILESTONE IN OUR
JOURNEY, INSPIRING US TO CONTINUE
SETTING NEW STANDARDS IN FASHION.

- FAHAD AL JOMIAH

THIS AWARD IS A MILESTONE IN OUR
JOURNEY, INSPIRING US TO CONTINUE
SETTING NEW STANDARDS IN FASHION.

- FAHAD AL JOMIAH